Feasibility of Open Innovation for New Product Design
Project status: Complete
Thrust area: New Design Paradigms and Processes
Research team: Carolyn Psenka
Open innovation is an emerging method for gathering design concepts and solutions through crowdsourcing. On-line communities, the crowd, offer new sources creativity for solving the problems of new product design. Harnessing the power of the crowd is expected to generate less expensive and more creative ideas than those advanced internally. Several organizations offer open innovation environments for new product development, ranging from start-ups like Quirky.com to government institutions, such as NASA and DARPA.